UX design for an app promoting sustainable consumer behaviour

Okoupon is an application that tracks how sustainable your shopping behaviour is and rewards your good behaviour with money back against a future purchase. 

Tracking information from supermarket supply chain APIs, users can have a clearer idea on how much wasteful packaging, logistical emissions and carbon impact every product they buy can have. 

Consumers can scan their receipt for an itemised breakdown and have their last transactions track how green each item really is.

Retailers will benefit from environmental tax incentives and some of these savings can be passed on in the form of a digital coupon given directly to the consumers who are helping to drive towards a more sustainable and less wasteful future.

Role: Concept, User Experience Design, Data Visualisation